Guest blog post by businesspop.net
The best business policies are those that take a holistic view of things, incorporating the growth of the company with the wellbeing of its employees while ensuring that customers are always a priority. It can be a challenge to figure out how to do that when you’re just starting out, or if you’ve recently had to make major changes to the way your business operates due to the pandemic; fortunately, figuring out a plan for running things smoothly is as simple as making a list of the various aspects of your business and where improvements can be made. When you’re ready to think about things like recruiting the best employees, onboarding, and coaching, look to Artemiste.com for help from experienced pros. Here are a few other areas you can create a plan for:
Prioritize organization
It’s extremely difficult to effectively run a business when you’re disorganized, and it’s hard for your employees to do their jobs to the best of their ability as well. Take a look at the way things are done within your company, from keeping track of invoices to managing invoices; is there room for improvement? Overhauling your daily operations may sound like a drastic step, but there are some simple things you can do to make your business flow smoother for everyone involved.
Utilize a payment system that incorporates your inventory, as well as secure software that will streamline the invoicing process by using Plaid’s balance API to ensure that customers have the available funds to pay. Organize company passwords and create a system that allows for maximum security. Physically refresh your office space to make sure you’re making the most of every area or to separate departments. Finally, delegate jobs such as social media management and customer support to specific employees rather than trying to do it all yourself, as many business owners do.
Smooth out communication
Like organization, effective communication is crucial for any business. Take a look at all streams of communication within your company and create a plan for smoothing them out. For instance, your customers should have several ways to contact you, from email to phone to social media to online chat, and there should be someone put in charge of staying on top of those methods and responding. How does important information get shared in your office? Do you have frequent meetings to check in with your employees about concerns and questions? Remember that it’s not just important to talk to the people who work for you; it’s also essential to learn how to listen.
Get to know your customers
While it’s likely that you’ve already done the market research to find out more about your customer base, it’s a good idea to never stop learning. Along with giving them multiple ways to contact you, it’s also important to find out more about their likes and dislikes, their preferred shopping methods, and their evolving needs. Create a survey so you can find out more throughout the year, and encourage feedback on social media and through Google.
Support your employees
It’s possible to connect with your customers and take care of their needs while still supporting your employees, but you’ll need a solid plan from the start that includes being able to offer paid time off, flexible schedules, and mental health support. Provide resources for personal and professional growth, such as assistance with childcare or tuition. Remain transparent about your company’s goals and business plan so there is never any confusion about the way decisions are made, and encourage open communication as often as possible.
Uplift the environment
When it comes to your employees, it’s important for every business owner to make sure the work environment is a healthy one. Taking complaints seriously, allowing for adequate breaks, supplying proper work tools, and taking steps to ensure that everyone is comfortable are just a few ways you can create a positive workplace for your employees. You can also ensure that training and coaching are consistent throughout the company so that there’s never a breakdown in communication. When your employees are doing a great job, recognize and celebrate their successes. Uplifting the people who work for you is a great way to maintain a healthy workplace and retain the best talent.
Keep it secure
You may have total trust in your employees, but when it comes to the security of your company’s data and customer information, it’s important to make sure that everyone is on the same page. Create a training plan that will emphasize the best ways to protect passwords, how to avoid email scams and phishing, and how to keep customer info safe. Utilize security software and make sure each employee understands how to use it, especially if your business uses mobile devices. Stay up-to-date on the latest threats and scams and communicate them to your employees as soon as possible, and update passwords often.
Stay active in the community
With so much to think about in regards to your daily operations, it can be difficult to take time out and focus on what’s going on around you, but it’s important for small business owners to get out into their communities. Not only does this strengthen your marketing strategy, it allows you to form beneficial connections with other small business owners. Staying active and visible in your neighborhood is also a great way to keep local customers engaged so they’ll come back again and again, which is crucial for small businesses.
Set some social media guidelines
When it comes to interacting with your customers–both locally and internationally–it’s important to maintain a professional appearance. Social media is hugely beneficial for growing sales but it can be especially tricky since it offers an informal medium with which to interact. While it’s definitely okay to have fun and show customers the lighter side of your business, it’s essential to ensure that your company has guidelines in place when it comes to sharing content. If possible, appoint someone to handle all posts across social media platforms so that it stays consistent and appropriate.
Figuring out the best practices for your small business takes time, but with this guide to help, you can set some goals and connect with your employees to get their input. With the right moves, you can grow your business in the most efficient way possible.
Artemiste Consulting helps companies build an exceptional employee experience.
from onboarding to exit, with training, performance management and learning and development we help you create a work experience that will retain your talented team and propel your business growth.
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